So whether you’re telling them how many subscribers you already have, the amount of money it’s possible to make with your advice or even a quote from a previous customer… every little helps. For example, my opt-in headline is “ Learn How I Made $21,000+ From One Epic Blog Post.” The proof is there: the reason my subscribers can put their trust in me and learn something from my own experience. I’m talking social proof and testimonials… And this is where numbers are key. #4: Prove It: You need to prove to them why it’s totally worth their time signing up to your email list. But make sure the freebie will actually add value to their life… something they would gladly pay cold hard cash for. So whether it’s a free e-book, an email series, a cheat sheet, a business template or video course, it’s always worth pulling them in with the promise of a gift. Everyone wants something free these days, and your potential subscribers are no exception. #3: Make Them an Offer They Can’t Refuse: Basically? Bribe them. For example, a website aimed at providing business advice to high-flying company owners will communicate very differently to young entrepreneurs looking to take a dive in to the world of start ups. #2: Know Your Market: Your opt-in headline needs to speak directly to your target market: it should be personal and in the right tone of voice for them. Concise and snappy content is guaranteed to elicit more responses than paragraphs droning on and on about nothing in particular. #1: Keep It Simple: The last thing your readers want is an overload of information. 5 Quick Tips for Creating Irresistible Opt-in Headlines You need to show them that you’re more than just another daily, weekly or fortnightly email. It’s all about the way you communicate and the words you use to leave your target market begging for more. The good news is there are some really simple things you can do to attract subscribers and build your contact list quickly and effectively. Starting from scratch with your mailing list can feel pretty daunting. But the thing is… how do you get those subscribers in the first place?
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